Madgio Rebrand

Joshua Connor
•
Identity Design

Taking Madgio to the next level.

Summary
A complete redesign of the Madgio Twitch brand to better suit the content with a mix of vibrant visual elements, reusable components and animated overlays to level up the production value and live viewing experience.
Client
Joshua Connor
Year
2021
The Oppertunity
Madgio started streaming on Twitch in 2018 with ambitions to create his own tight-knit community. As he evolved as a content creator, his branding started to drift into misalignment and a redesign was long overdue to help his brand grow authentically with him.
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The pandemic posed many challenges to the research phase but with the help of collaborative tools like Figma, we could workshop ideas quite effectively in real-time. What we discovered was that his current brand was very generic in the Twitch space and whilst some elements of the identity were successful, major parts such as the colour palette fell flat when it came to representing his personality. We carefully deconstructed the mark, preserving the owl mascot but redesigning it into a more simplified and scalable form.

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"Ahmed, from Studio Welkin, has provided the utmost care and attention to every project I've asked him to complete. He is very easy to work with and is wonderfully receptive to any needs or specificities. I would not go anywhere else for this great quality and professionalism."

Joshua Connor

Founder

The solution
Working closely with Madgio we achieved a fun & playful style that better represents his personality, not overpowering in any of its elements in order to give him the space to grow. The new identity hit all the right marks and will give the stream all that it needs to take it to the next level when it relaunches in 2022.
Projects like this can only flourish with collaboration across disciplines.
A big thank you to:
No items found.
All visuals shown are property of
Joshua Connor
& are only intended for showcase purposes.

Madgio Rebrand

Joshua Connor
•
Identity Design

Taking Madgio to the next level.

Summary
A complete redesign of the Madgio Twitch brand to better suit the content with a mix of vibrant visual elements, reusable components and animated overlays to level up the production value and live viewing experience.
Client
Joshua Connor
Year
2021
The Opportunity
Madgio started streaming on Twitch in 2018 with ambitions to create his own tight-knit community. As he evolved as a content creator, his branding started to drift into misalignment and a redesign was long overdue to help his brand grow authentically with him.
No items found.

The pandemic posed many challenges to the research phase but with the help of collaborative tools like Figma, we could workshop ideas quite effectively in real-time. What we discovered was that his current brand was very generic in the Twitch space and whilst some elements of the identity were successful, major parts such as the colour palette fell flat when it came to representing his personality. We carefully deconstructed the mark, preserving the owl mascot but redesigning it into a more simplified and scalable form.

No items found.

Madgio’s content is laidback, fun and personal. When it came to the palette we wanted to achieve a balance between a light calmness and vibrance that would contrast well against the dark Twitch interface.

The typography was completely reconstructed with the wordmark, in particular, getting a stylised treatment that brings character to the look & feel. For the wider type applications, we utilised a variable font that echoes the visual interest of the wordmark.

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No items found.
"Ahmed, from Studio Welkin, has provided the utmost care and attention to every project I've asked him to complete. He is very easy to work with and is wonderfully receptive to any needs or specificities. I would not go anywhere else for this great quality and professionalism."

Joshua Connor

Founder

No items found.

Overlays are the most integral application when it comes to stream branding. The approach we took was to build a set of flexible and interesting layouts to complement Madgios content.

Subtle animations and patterns were used to cement the look & feel and build brand continuity. We built two sets of these overlays in two colourways, light & dark, giving options for Madgio based on the time of day or just to keep things fresh.

The solution
Working closely with Madgio we achieved a fun & playful style that better represents his personality, not overpowering in any of its elements in order to give him the space to grow. The new identity hit all the right marks and will give the stream all that it needs to take it to the next level when it relaunches in 2022.
Projects like this can only flourish with collaboration across disciplines.
A special thanks to:
No items found.
All visuals shown are property of
Joshua Connor
& are only intended for showcase purposes.
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