Overloop Branding

Overloop
•
Identity Design

Taking a web engineering consultancy fully remote.

Summary
A remote web engineering consultancy brand built from the ground up that is passionate about long term, down-to-earth relationships with their clients.
Client
Overloop
Year
2018
The Oppertunity
In 2017 as Overloop was being founded by Remco Van-Stiphout, it already had a strong core team with interested clients which separated it from typical startups. It needed a brand that would help it thrive in a very saturated web engineering market. A brand that could withstand the unique challenges of being an entirely remote business.
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The process was highly iterative with the foundation of the concept being strong symbolism. We explored symbols that expressed communication, Longevity and trust.

‍

An abstract mark was developed that was made up of two sides or a two way conversation between Overloop and the client, with elements of the recognisable symbol for infinity to represent the long term nature of this collaboration.

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"Ahmed worked out the brand, logo and marketing for Overloop from scratch, which positioned us to grow into a well-respected software and product services company with staff in over 15 countries. This is testament to Ahmed’s amazing ability to take a relatively loose collection of ideas and give them a concrete shape and style that translates well internationally and across many industries."

Remco Van Stiphout

Founder & CEO

The solution
With the identity as its foundation, Overloops' team has grown seven-fold with a strong team culture, as well as bringing in thousands of users monthly to their website. They now pride themselves on a 100% referral rate for their clients, who span from the United States to Thailand.
Projects like this can only flourish with collaboration across disciplines.
A big thank you to:
Founder & CEO
Remco Van Stiphout
Feedback & Support
Overloop squad
All visuals shown are property of
Overloop
& are only intended for showcase purposes.

Overloop Branding

Overloop
•
Identity Design

Taking a web engineering consultancy fully remote.

Summary
A remote web engineering consultancy brand built from the ground up that is passionate about long term, down-to-earth relationships with their clients.
Client
Overloop
Year
2018
The Opportunity
In 2017 as Overloop was being founded by Remco Van-Stiphout, it already had a strong core team with interested clients which separated it from typical startups. It needed a brand that would help it thrive in a very saturated web engineering market. A brand that could withstand the unique challenges of being an entirely remote business.
No items found.

The process was highly iterative with the foundation of the concept being strong symbolism. We explored symbols that expressed communication, Longevity and trust.

‍

An abstract mark was developed that was made up of two sides or a two way conversation between Overloop and the client, with elements of the recognisable symbol for infinity to represent the long term nature of this collaboration.

No items found.

The wordmark is geometric, recognisable and gives off a friendly feel with its roundness. We fine-tuned the shapes of the letters and the kerning to achieve greater scalability. 

We wanted to build a palette that avoided the overused stereotyped blue tones of the tech industry, and instead focused on highlighting the passion of the team and the positive relationships between Overloop and their clients with warmer tones.

No items found.
No items found.
"Ahmed worked out the brand, logo and marketing for Overloop from scratch, which positioned us to grow into a well-respected software and product services company with staff in over 15 countries. This is testament to Ahmed’s amazing ability to take a relatively loose collection of ideas and give them a concrete shape and style that translates well internationally and across many industries."

Remco Van Stiphout

Founder & CEO

No items found.

Brand culture faces unique challenges in a remote setting. To combat this we workshopped creative ways to bring the team together, we did this through building all-inclusive quarterly meetups with the whole team as a core part of the brand.

Additionally, we designed useful brand merch such as clothing, laptop bags and water bottles that would be sent as packages to team members.

The solution
With the identity as its foundation, Overloops' team has grown seven-fold with a strong team culture, as well as bringing in thousands of users monthly to their website. They now pride themselves on a 100% referral rate for their clients, who span from the United States to Thailand.
Projects like this can only flourish with collaboration across disciplines.
A special thanks to:
Founder & CEO
Remco Van Stiphout
Feedback & Support
Overloop squad
All visuals shown are property of
Overloop
& are only intended for showcase purposes.
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