True Royalty Website
Discover the truth behind royalty.
Summary
A comprehensive redesign of the True Royalty TV website experience to bring it in line with the new look & feel of the brand.
Client
True Royalty
Year
2020
The Oppertunity
Royalty captures the imagination of people from all over the globe. True Royalty gives a glimpse into this world and in turn, has grown rapidly over a short amount of time. Our goal was reinvigorating the True Royalty website to bring it in line with the look and feel of the brand and tailor the experience to their audience.
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The process heavily relied on our user research, which helped us conclude that the redesign needed to address accessibility for True Royalties mature audience. Large typography, high contrast and ease of use were big themes across the new homepage and subpages. Elegant detailed patterns were used to represent the sophistication of the brand, alongside a light, more graceful palette and subtle gradients.
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The solution
A refreshed experience that feels more accessible, clean and sophisticated. It successfully showcases the high-quality content True Royalty produces and is more transparent with its communication.
Projects like this can only flourish with collaboration across disciplines.
A big thank you to:
A big thank you to:
Design Feedback
Allan Wills
Tech Lead
Remco Van Stiphout
Research & Discovery
CakeWorks
All visuals shown are property of
True Royalty
& are only intended for showcase purposes.
